iCrossing DMP Red Aril Becomes Core Audience; Q&A With New CEO Adam Lavelle
iCrossing has rebranded its Red Aril DMP, which is positioned to serve the data management needs of brands, as Core Audience. It has also named Adam Lavelle as CEO of the unit and Peter Randazzo, an...
View ArticleHearst Digital Media Launches Private Audience Exchange Powered by Pubmatic
Hearst Will Now Make Available to Its Advertisers and Agencies Audience Level Targeting at Scale NEW YORK – June 26, 2012 – Hearst Digital Media, a unit of Hearst Magazines that represents a portfolio...
View ArticleCore Audience CEO Lavelle: Think Like Steve Jobs
Newly appointed Core Audience CEO Adam Lavelle wants to rule the management audience data space. “I love getting up in the morning, making great stuff, and seeing customer experiences continue to...
View ArticleCore Audience Announces Data Partnerships with Datonics and IXI Services
Alliances generate enhanced marketing insights for Core Audience customers NEW YORK – November 29, 2012 – Core Audience, the industry’s first data management platform (DMP) built for brands, partners...
View ArticleCore Audience Integrates with Evidon to Offer Brands Increased Transparency...
Deal Gives Core Audience Clients Access to Industry-leading Evidon Encompass™ Technology NEW YORK — February 25, 2013 — Core Audience, the industry’s first data management platform (DMP) built for...
View ArticleInside Hearst’s Programmatic Play
Many publishers reflexively saw the rise of programmatic ad buying as a threat to the premium ad pricing their direct-sales forces could command. But times change, and advertisers (publishers’ clients,...
View ArticleForrester Sizes Up DMP Vendors With New Wave Report
Today’s DMPs clearly stand out from each other and from other parts of the digital marketing landscape, according to the Forrester Wave DMP Q3 2013 report…
View ArticleNew Forrester Study Singles Out Top Data Management Platforms
Marketers increasingly want to merge their own customer data with that of third parties to better segment audiences. That’s why the Data Management Platform or DMP has been a hot segment of ad tech...
View ArticleCore Audience Named a Strong Performer in New Report Assessing Data...
Independent Research Firm Gives Core Audience Highest Possible Score in Product Strategy and Client Service NEW YORK — August 21, 2013 — Core Audience, the industry’s first data management platform...
View ArticleWTF is a Data Management Platform?
Data now informs almost all aspects of digital media, and data management platforms have emerged to help marketers, publishers and other businesses make sense of it all. Here’s a primer — in as plain...
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